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Japanese motor manufacturer Yamaha Motor today announced a strategic partnership with Southeast Asian ride-hailing giant Grab, to collaborate in motorcycle ride-hailing service within the region, with a focus on Indonesia.

Yamaha Motor will also invest US$150 million into Grab as part of the partnership agreement.

The two companies aim to develop “next-generation” mobility services by leveraging Yamaha Motor’s technology and know-how in motorcycle safety, as well as to lower the barriers to motorcycle purchasing for riders or aspiring riders.

It will leverage on robotics technology, Yamaha’s social initiatives, and mobility innovations.

Yamaha Motor also aims to leverage Grab’s customer base in Southeast Asia and knowledge of the motorcycle ride-hailing business for future product development.

 

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